New Delhi, October 3, 2026: Amazon has expanded its ultra-fast delivery service, Amazon Now, to more than 120 cities across India, according to a report by the Press Trust of India (PTI). The expansion comes ahead of the festive shopping season and means the service has doubled its footprint in just two weeks.
The latest expansion takes Amazon Now beyond major metropolitan markets into a wider set of non-metro locations. The company said the service is now available in cities including Amritsar, Abohar, Jalandhar, Ambala, Mangalore, Manipal, Visakhapatnam, Kochi, Changanassery, Bhubaneswar and Karwar.
Amazon Now expands to more than 120 cities
Amazon Now is designed for ultra-fast delivery of frequently purchased products. The service covers tens of thousands of items across categories such as groceries, fresh fruits and vegetables, frozen food, personal care, fashion and beauty products, small appliances, and home and kitchen essentials.
According to the company, orders are supported by a network of nearly 800 micro-fulfilment and urban fulfilment centres. These facilities are intended to place commonly ordered products closer to customers so that orders can be processed and delivered quickly.
Expansion comes ahead of festive shopping season
The wider rollout comes as India’s festive shopping period gets underway. Amazon has announced that its Great Indian Festival 2026 will begin on October 8, with offers across smartphones, electronics, fashion, beauty, home essentials and other categories.
Amazon said customers can also access eligible festive offers through Amazon Now. Availability of the ultra-fast service varies by location, and customers can check their Amazon shopping app for the “Now” banner.
Amazon Now reports $1 billion annualised gross sales
Amazon said in September that Amazon Now had crossed USD 1 billion in annualised gross sales in India based on the preceding three-month period. The company has also said it plans to extend the service to more than 300 cities as it builds a larger delivery-in-minutes network.
The latest expansion therefore represents another stage in the company’s effort to increase the reach of quick-commerce services beyond India’s largest urban centres. For consumers in smaller cities, the expansion could increase access to a wider range of everyday products through faster delivery options.
What products are available through Amazon Now?
The service currently covers a broad mix of everyday requirements. These include groceries, fresh produce, frozen foods, personal-care products, fashion and beauty items, small appliances, and home and kitchen products. The exact selection and delivery availability depend on the customer’s location.
What customers should know
- Amazon Now is available in more than 120 Indian cities.
- Its footprint doubled within two weeks, according to Amazon.
- The service offers tens of thousands of products across multiple everyday categories.
- Orders are supported by nearly 800 micro-fulfilment and urban fulfilment centres.
- Amazon plans to expand Amazon Now to more than 300 cities.
- Customers can check availability through the “Now” banner in the Amazon shopping app.
Why this expansion matters
The expansion highlights the growing emphasis on delivery speed in India’s e-commerce market. Instead of limiting ultra-fast services to a small number of major cities, companies are increasingly extending fulfilment infrastructure into non-metro markets.
For customers, the practical impact will depend on local availability, product selection and delivery coverage. The rollout also places greater emphasis on fulfilment centres and last-mile logistics as online shopping demand rises during the festive season.
Frequently Asked Questions
How many cities does Amazon Now cover?
Amazon said Amazon Now has expanded to more than 120 cities across India.
What can customers order through Amazon Now?
The service includes groceries, fresh produce, frozen food, personal care, fashion and beauty products, small appliances, and home and kitchen items.
How can I check whether Amazon Now is available in my city?
Open the Amazon shopping app and look for the “Now” banner. Availability depends on the customer’s location.
Is Amazon Now available in non-metro cities?
Yes. The latest expansion includes several non-metro locations, including Abohar, Jalandhar, Manipal, Changanassery and Karwar.
Will Amazon Now expand to more cities?
Amazon has said it plans to scale Amazon Now to more than 300 cities across India.
Source: Press Trust of India (PTI), October 2–3, 2026; Amazon India official announcement. This CareerSphere article is independently written and does not reproduce the source report.
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